Zubi’s Ivan Calle in Cannes: Independent agencies are perfect to be creative

After seven years of absence in the Cannes Festival, Hispanic Zubi advertising agency was present on the 61st edition, where they spoke with PRODU about the experience.According to Ivan Street, Zubi’s creative general director, there were two main reasons that made them retake their presence in Cannes. The first one was to renew the agency’s creative level and find new trends. “Yes, a long time since we came, but in the Hispanic market has been a movement not only of Zubi, but of all the agencies that try to follow up the creative level, the competition is not just in the Hispanic market, but overall, that is why we wanted to participate, see what is new and why we believe that this year was important to come and renew,” he said.The second reason was to witness cases of the most successful independent agencies. “Basically, all this teaches you, gives you learning, I see the potential of independent agencies, but another thing is Cannes shows it. A phrase that stuck with me was: independent agencies are perfect to be creative. It is all part of what we are looking for,” he said.Meanwhile, Rosamaria Mussfeldt, associate creative director, shared her first experience in the most important festival of the world’s creativity. “It is very intense and interesting, much at once, but in general it is amazing, it is not the same as seeing it on a reel or online, in person you feel the energy. This will help me impulse the market, to have a greater presence and to represent the market,” she concluded.